Well-known tea brand closes store in Aarschot

Well-known tea brand closes store in Aarschot

No, this is not an extension of the great Unizo promotion last week, it's really true. Tea with a Story, the tea brand of inspirer and Promising Entrepreneur Flemish Brabant 2018, Jessica Van Humbeeck, closes the doors. "To grow," said the famous tea sommelier, "this is certainly not the end of our beautiful Tea Story. We have had fantastic years in beautiful Aarschot, but we notice that our customers are more looking for workshops on location and for personal advice. Not only in Aarschot, but throughout Flanders. And unfortunately I cannot be in more than one place at the same time. That is why we have decided to close the Aarschot branch and fully go for our webshop and more workshops on location. ”

Back to the roots
A step back to grow better and also to explore new horizons. The tea with a story team is busy redesigning the range. That is why you can discover strong promotions in the store from 29 June, with a super "sale weekend" during the Braderie in Aarschot on 6 and 7 July. The store itself remains open until the end of August.

In addition, Jessica is also starting for 2 new projects that have grown from Tea with a Story. "It's time for a little less Tea, and back a little more Story in my life," says Jessica, "and also a little more time for my family, a better work-life blend, so to speak."

For example, Jessica, together with her business partner, is starting the Benelux location of The British School of Etiquette in September. Numerous workshops for both individuals and companies, to bring out the best version of yourself. Think of "The Polished Professional", "Lady Etiquette", etiquette for children, but also collaborations with different professionals for workshops such as Public Speaking and so much more. With Stefanie Van Moen, from Vox Consult, they are already bringing in a top speaker as a speaker. The first workshops will be organized from September.

But Jessica also wanted to go back to another part of her roots ... the Story ...

Secret Sparkles
From training in Business Translator-Interpreter, and her many years of experience as a copywriter, it tickled again and Jessica wanted to get back into her pen. She had to write and translate again. “Apparently writing my book and blog was not enough. Schrijversbloed crawls where it can't go, "she says," I also want to write the digital stories of other entrepreneurs. These people, who are fully engaged with their passion and actually have no time and sense for their texts, social media and such. “Sandrien is an enterprising young lady with a lot of potential. When she graduated last year and applied to us as my assistant, I already felt that there was much more to her. From her knowledge of social media, 

Secret Sparkles is a young and fresh marketing and communication agency that focuses on ambitious and authentic entrepreneurs. We want, as it were, a touch of Secret Sparkles about these entrepreneurs. I am very strong with words, and Sandrien very strong in everything visually and digitally. A perfect match. And that has already proven itself during our cooperation last year. Sandrien becomes my business partner, and together we opt for entrepreneurship. ”

So many new plans, where one door literally closes, open many new possibilities. The physical store of Tea with a Story is still open until the end of August, the webshop and the workshops remain, with numerous extras.


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